
All-you-can-eat mainstay Cicis Pizza has Plano native at the top
Jeff Hetsel never imagined he would lead Cicis Pizza, the brand that pioneered the all-you-can-eat pizza buffet, as president. Growing up, his dream was to have his own spot.
“I absolutely thought I was going to have more of a four-star dining restaurant that I owned, and that was going to be my path,” he said. “It certainly wasn’t in pizza or franchising.”
Today, Hetsel helps steer the nationally known brand, based in Coppell, as it strives to stay relevant and affordable in a crowded and com...
“I absolutely thought I was going to have more of a four-star dining restaurant that I owned, and that was going to be my path,” he said. “It certainly wasn’t in pizza or franchising.”
Today, Hetsel helps steer the nationally known brand, based in Coppell, as it strives to stay relevant and affordable in a crowded and com...